82 | Experience: Expert Workshop and interzum

With a good, relaxed mood in a friendly atmosphere and at the same time high concentration and plenty of scope for discussions, debates and sharing – our workshop “Living with EPP” prior to the international trade fair for the furniture supplier industry interzum was a complete success! The participants were very enthusiastic about the productive encounters and high-standard lectures.

On the 4th of May, interested parties from the design and production sectors came to Bonn to learn about trends, facts and new things in the field of “Living with EPP”.

Diverse workshop programme
After the welcoming address and a brief introduction on the topic, given by Dipl.-Ing. Christian Traßl, Managing Director of the EPP Forum, Janja Maidl of studio 7.5, Berlin, opened the workshop with her keynote speech “Design is a Journey – Metaform Portfolio for Herman Miller”. In this speech, she presented the practical implementation of an EPP interior item from the idea to the product, covering the aspects of design, processing and tool technology. Also dealt with over the course of the day were the legal aspects in design applications and the aspect of colour in living trends. The Workshop was closed with Nina Saller’s outlook on the future living space and lifestyle trends. Each lecture was followed by inspiring and deep discussions between participants and trade experts. Time and again during the workshop, we heard very positive remarks from everyone involved about the choice of topics, the programming, the organization and the selection of speakers.

Trade fair experience: interzum
More than 57,500 visitors in total, 41,000 visitors from abroad (17 percent more than last time!), specialist audience from 143 countries in total, 1,561 suppliers from 57 countries and 8.6 percent more exhibition space occupied than the previous year – the international trade fair for the furniture supplier industry, interzum in Cologne, is rightly considered the most important trade fair for the furniture industry worldwide. We of the EPP Forum were right in the thick of the furore of the trade fair from 05 to 08 May 2015 in Cologne, and experienced one of our most successful trade fair appearances at the interzum! At our booth in the “Innovation of Interior” area, we presented our innovative material and its diverse properties to countless visitors. That meant we addressed interzum’s exact focus of interest this year, which included trends such as conservation of resources and material savings – e.g. through the use of intelligent foams.

The trade visitors were as diverse as the trade fair programme: Decision-makers, opinion leaders, multipliers in furniture manufacture and interior design, creative artists, interior architects, designers and much more – from across Europe and the entire world – were represented at interzum. No other trade fair creates as much innovative and economic impetus in the furniture industry as does interzum. We held many interesting discussions at our booth, in particular with the very important up-and-coming designers, who showed as strong an interest in EPP as the other trade visitors. Martin Schmitz of the EPP Forum member company Jacob Formschaumtechnik got involved at our fair booth, and has captured for us his experience of the trade fair and the welcoming atmosphere of interzum:

“I was surprised at just how international interzum is! It is truly a meeting place for the Who’s Who of the furniture industry. Together with the colleagues at the booth, we did a lot of advertising and presented the qualities of EPP for the furniture industry and the furnishing and interior design sectors. It was especially enjoyable to encounter young designers and design students who had never encountered EPP, and who were very impressed by our material. With this experience at interzum, I can’t wait to find out how EPP will continue to be integrated into and will develop in the furniture and design world over the next few years.”

Given this positive experience at interzum, we are looking all the more forward to the next trade fairs this year. The EPP Forum will be at the HYBRID Expo in Stuttgart from 22 to 24 September 2015, and at the Designers’ Open in Leipzig from 23 to 25 October 2015.